Search Engine Optimization (SEO) is an integral part of any online business and a crucial element in how well a site ranks in search results. Without SEO, or Search Engine Optimization, a site cannot be ranked highly for its subject or niche. Search Engine Optimization is the process of adding content to your website which has the potential to increase your website s ranking in search results and in other words, help your website show up more frequently in natural search results. There are two main techniques in SEO which are commonly referred to as Search Engine Marketing (SEM) and Pay-Per-Click (PPC).
SEM is relatively straightforward and is based around bidding on keywords associated with your product or service. Keywords need to be well researched so that you are capable of showing up for those keywords in searches where these are most likely to be found by your target audience. The first step in Search Engine Optimization is choosing keywords and keyword phrases which you think are best suited to your website and then bidding on them. Search Engine Marketing, on the other hand, involves a series of activities in order to increase a website’s ranking in search results and thereby increase its traffic.
Search Engine Optimization and Search Engine Marketing go hand in hand because the purpose of both techniques is to increase the visibility of a site in search engines and thereby increase its traffic. Search Engine Optimization techniques work towards increasing the traffic to a site through organic means, i.e., they concentrate on quality and instead of spending heavily on advertisements which do not result in gaining quality traffic, focus on bringing in quality traffic. Pay-per-click (PPC) on the other hand, works towards getting a website to show up for a specific keyword/phrase and not for overall traffic. It focuses on increasing visibility by bidding on popular keywords and using pay-per-click ads to achieve this.
There are many ways to increase visibility in Search Engine Results Pages (SERPs).
Pay-per-click, organic search ads and paid search ads are just some of the ways. Organic ads refer to those ads and keywords which are relevant to the content of a site and thus tend to attract visitors who will find new information on the site. PPC ads refer to sponsored ads and text ads displayed on websites. These text ads can come in the form of banner ads, pop-ups, webpages or links to content. Both organic and PPC ads are meant to increase traffic but paid ads tend to find new customers as soon as they load and are focused towards them.
Search Engine Optimization techniques go hand in hand with pay-per-click and organic search engine optimization to achieve better online marketing results. By employing SEO techniques, you are able to get better placements in Search Engines for your site and thus achieve better online marketing results. In effect, search engine optimization acts as a marketing tool for your business which helps you gain more exposure and thereby improve sales. Online marketing has become one of the most effective and efficient means of attracting customers and creating a buzz about your company’s products and services.
Search Engine Optimization works by giving your website high relevancy to target keywords in order to drive traffic to your website. The number of visitors on your website is determined by a number of factors like the content of your website, keyword density, the theme of your website and the domain name. Keyword density is a major factor that determines traffic levels since it indicates how often your keyword appears in your content compared to total number of words. Therefore, higher keyword density improves search engine rankings.
Search Engine Optimization allows you to benefit from a wide audience.
You can target specific audience segment through search engines like Google or Yahoo, resulting in more targeted traffic. However, if you want to expand your business, you need to get targeted traffic from search engines. You can achieve this with pay per click advertising, which enables you to get a wide audience for a very small cost.
- Another way to get people to your website is through pay per click advertising.
- Pay per click ads usually appear on the right hand side of search results page, right next to the search results.
- If someone clicks on these ads, you pay a small fee (as little as $0.01 per click) and your advertisement is posted on the internet for others to view.