Movies and TV Dolls Lead the 2010 Christmas Toys Market Competition

Children test the toys expected to be the top sellers this Christmas.

Dolls linked to films and TV programmes dominate a list of top toys for Christmas produced by an industry body.

Movies and TV Dolls

Fireman Sam and Buzz Lightyear both feature in the leading dozen items picked out by the Toy Retailers' Association.
Licensed sales now represent 26% of total toy sales, up 5% in the year to August, the group said.



But there remains room in the list for more Traditional Toys such as Lego and Monopoly.

Technology

The association's prediction of the Christmas best-sellers range in price from £19.99 to £84.99.
The more technologically-advanced toys include children's video cameras and electric guitars.



"The technological advancements used in many of the toys we reviewed this year were simply amazing, and demonstrate how forward thinking manufacturers are, in what has been a challenging yet extremely positive year for the toy industry," said Gary Grant, who sat on the selection panel.

Dolls Toys and Puppies Toys are most likely to be popular among girls, the panel said, with War Toys more keenly snapped up for boys.

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